The Proraso brand
When Piero Martelli invented the Proraso pre-shave cream in 1948, he was far from suspecting the success that the brand would experience. For over a century, Proraso has been the benchmark for traditional shaving, and continues to appeal to men in many countries.
Aftershave lotion, Proraso shaving brush, mustache wax, shaving cream… The Proraso shaving range has continued to expand since then and to be enriched with new treatments and accessories, which contributes to the brand's success.
By transforming daily shaving into a real moment of pleasure, Proraso has transformed our habits!