It all started with a passion: textured hair. In 2009, Kelly Massol, aka Loly, imagined and developed her first formulas in her kitchen, driven by her love of cosmetics and her taste for creation. Her ambition? To offer wavy, curly, frizzy and kinky hair natural, effective and environmentally friendly treatments.

Composed of more than 96% ingredients of natural origin, the range The Secrets of Loly revolves around a simple routine in four key steps : cleanse, detangle, moisturize and nourish. With their rich textures and captivating fragrances, our products help everyone – women, men and children – to cherish and enhance their hair every day."