The Alter Ego brand offers professional hairdressers and customers high-quality, high-performance products for hair full of tone and vitality.

Our hair has the ability to reveal our inner Self and plays a fundamental role in our outward appearance. Having beautiful, healthy, shiny hair makes us feel better and more confident about ourselves.

The brand is 100% eco-friendly, cruelty-free, vegan and with special ingredients of natural origin and eco-certified.

In short, high performance, latest generation products that respect man and the environment.

Beauty, Care, Nature, Harmony, Innovation, Efficiency, Quality, Respect

Made with Kindness