American crew forming pre- styling cleanser 250ml

Pre-Styling Forming Cleanser is an innovative men's hair care shampoo that enhances and defines curls right out of the shower. Start your hair care routine with our Forming Shampoo and its effective formula that gently cleanses hair and gives your curls definition and separation. It offers several benefits that are suitable for all curl types. It helps balance your scalp's microbiome, creating the ideal environment for healthy hair growth. The shampoo uses advanced biomimetic vegan lipids from jojoba oil to form a protective layer on each hair fiber. This innovative technology helps retain moisture and protects against humidity in the air. As a result, this shampoo cares for curls, softens and defines them while improving their shape and vitality. Its lightweight formula smoothes the hair cuticle and provides effective protection against frizz, while preserving your hair's natural bounce and volume. Before styling, this hair care product helps keep your curls healthy and manageable all day long. The shampoo is a must-have for textured or frizz-prone hair, regardless of length. The Pre-Styling Forming Cleanser lathers quickly and has an invigorating scent of citrus, lily and powerful musk.

Combine the Pre-Styling Forming Cleanser with the Forming Cream Puck for medium, flexible hold and even more curl definition. Don't just cleanse, pre-style too!

Application: Apply to wet hair, massage into hair and scalp, then rinse and repeat if necessary.

The shampoo prepares the hair for styling by creating a good base, so that the hair is easier to style. It conditions and defines curls and moisturizes without weighing down. In addition, it helps maintain the balance of the scalp microbiome.

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