Meet the new ghd max, a professional hair straightener with 70% wider plates * that use dual-zone technology for smooth, silky hair without excessive heat.

With its 41mm wide straightening plates that feature two new generation heat sensors, the new ghd max straightener guarantees even heat distribution and is the ideal tool for styling long, thick and curly hair in 2x less time**.

The optimum styling temperature of 185 ° C is maintained from roots to ends, for optimal results without damaging the hair. The large plates cover a larger area with each pass for sublime styling with minimal time and effort.

ghd max is designed to maintain optimum pressure and efficient heat transfer between the plates and the hair. Result: 2x less frizz + and 80% more shine ++.

With max, reduce your styling time and get visibly healthier, smoother and shinier hair.

The smooth, contoured plates of ghd max glide effortlessly over hair and its curvaceous design with curved edges allows for different looks, whether it's perfect straightening or soft waves with a natural finish.

The 30-second heat-up time is very fast and an automatic standby mode kicks in after 30 minutes if the straightener is not in use. With the max straightener, style your hair quickly and with confidence.

For professional results, combine ghd - straight on hair straightening spray with ghd max styler®.

* in comparison with the original ghd styler

** study conducted in July 2020: out of 140 consumers, 80% confirm this, compared to their usual styler

+ technical test carried out in the laboratory on curly hair, in comparison with naturally dried hair

++ technical test carried out in the laboratory on brown hair, in comparison with naturally dried hair